• August 22nd #SEOpub Transcript

    by  • August 22, 2012 • Transcripts • 1 Comment

    Innovation and SEO

    SEOpub Chat – August 22

    Storified by Clayburn Griffin · Thu, Aug 23 2012 08:35:21

    Ready for #SEOpub!Andrea Caruso
    Time to kick off #SEOpub. Today’s topic: Innovation and SEO. First, intros! Tell us a little about who you are.#SEOpub Chat
    @SEOpub #SEOpub. AD at @CatalystSEM making the world a better place, one rank improvement at a time.Paul Skirbe
    Hey everyone. Clayburn here, NYC. Ready for a good SEO chat. #SEOpubClayburn Griffin
    Matt Hill here. SEO manager here in NYC #seopubMatt Ryan Hill
    @TylerCookSEM @dancristo Today’s topic: Innovation and SEO! #SEOpubClayburn Griffin
    Doc Sheldon here – SEO Curmudgeon and all-around content strategist #SEOpubDocSheldon
    Hey everyone, how’s it going? #SEOpubDan Cristo
    @SEOpub SEO specialist at @CatalystSEM, in Boston, Florida Native, masters in internet marketing. #seopubAndrea Caruso
    @DocSheldon hey Doc, welcome and thanks for joining (minus the beer) :) #seopubJey Pandian
    @SEOpub #seopub I’ll try to play the client advocate in this discussion. Some may call it the devil’s advocate.Paul Skirbe
    @DocSheldon hey Doc, how you doing today? #SEOpubDan Cristo
    Erik Leander here – In-house marketer/SEO #seopub #seopubErik Leander
    @SEOpub SEO Project Manager at @CatalystSEM Boston office #SEOpubElena Alioshina
    @SEOpub got a question for the group: #SPWY and #knowledgegraph were supposed to change search forever. have they? #SEOpubSiddhartha Naithani
    Long time no see @dancristo. How’ve you been? #SEOpubDocSheldon
    #SEOpub: Jamie Pendergrass here, multi-tasking with a tasty #curryJamie Pendergrass
    Simple SEO @CatalystSEM (although my coworkers might disagree with the simple part) ;-) #seopubJey Pandian
    @JamiePend whats up, Jamie! #seopubDan Cristo
    Q1: What new tools are changing the way you do SEO? #SEOpub#SEOpub Chat
    @Clayburn #SEOpub Sorry, Clay… I’ve got you in years. (respect yer elders!)DocSheldon
    @DocSheldon Been great man. How you been? #seopubDan Cristo
    RT @SEOpub: Q1: What new tools are changing the way you do SEO? #SEOpubClayburn Griffin
    RT @SEOpub: Q1: What new tools are changing the way you do SEO? #seopubDan Cristo
    @erikleander Hey Erik. Welcome, welcome. #seopubDan Cristo
    RT @SEOpub: Q1: What new tools are changing the way you do SEO? #SEOpubMatt Ryan Hill
    I’m actually using fewer tools then I used 2. I’m slowly moving away from SEO strategies, & more marketing 101 #seopubErik Leander
    Q1 – The only changes for me surround link pruning tools… PITA! #SEOpubDocSheldon
    @dancristo Thanks….good 2 be here #seopubErik Leander
    @JamiePend Hey, Jamie. We got milkshakes over here. #SEOpubClayburn Griffin
    @DocSheldon Getting rid of a bad links? #SEOpubClayburn Griffin
    RT @SEOpub: Q1: What new tools are changing the way you do SEO? #SEOpubNathan Weber
    Changes to GA tracking of organic keywords, specifically the (not provided) from protected search has impacted the way I do SEO #SEOpubAndrea Caruso
    @ADiSilvestro hey you should join our SEO chat today. I’m sure you could contribute alot here. #seopubMatt Ryan Hill
    @Clayburn Correct. Helping folks recover from Google Slaps (or avoid them) #SEOpubDocSheldon
    Plugins and content management systems handle a lot of on-site. RT @SEOpub: Q1: What new tools are changing the way you do SEO? #seopubDan Cristo
    How so? RT @acarusoonline: Changes to GA tracking of organic keywords, has impacted the way I do SEO #seopubDan Cristo
    @acarusoonline YouTube is the second largest search engine, right? #SEOpub#SEOpub Chat
    @dancristo Not that personalized search is bad, but it requires different tactics to optimize for that. #seopubAndrea Caruso
    Q2: How do you stay ahead of Google? How do you anticipate their next moves? #SEOpub#SEOpub Chat
    @SEOpub I believe it is! #seopubAndrea Caruso
    @acarusoonline agreed. although in this day and age, we are shifting from static sites to dynamic to the rise internet ecosystems #seopubJey Pandian
    A2 8 hours of studying a day and numerous experiments – broad access to dozens of different sites #seopubjoshua
    RT @SEOpub: Q2: How do you stay ahead of Google? How do you anticipate their next moves? #seopubDan Cristo
    Patents, Patents, Patents. RT @SEOpub: @acarusoonline YouTube is the second largest search engine, right? #seopubDan Cristo
    @paulskirbe I’ve gotten 2 the point where I don’t want G to be everything. How do I get in front of my target audience? #seopubErik Leander
    RT @joshbachynski: A2 8 hours of studying a day and numerous experiments – broad access to dozens of different sites #seopubDan Cristo
    @acarusoonline previously we optimized onpage and offpage but now we optimize inside an internet property too; eg youtube search #seopubJey Pandian
    RT @SEOpub: Q2: How do you stay ahead of Google? How do you anticipate their next moves? #SEOpubMatt Ryan Hill
    or amazon search or zillow search. we have to optimize for internet ecosystems too #seopubJey Pandian
    oh, and pestering @mattcutts until he responds to me doesn’t hurt ;p #seopubjoshua
    Think like Google. Be a site that gives the right answer to the search query. @SEOpub Q2: How do you stay ahead of Google? #SEOpubClayburn Griffin
    A2: Watch changes in technology like Glass. RT @SEOpub: Q2: How do you stay ahead of Google? #seopubDan Cristo
    @joshbachynski lol #seopubDan Cristo
    I’m still doing basic SEO stuff….but have moved towards trying to get in front of the people i’m selling 2 #seopubErik Leander
    RT @joshbachynski: oh, and pestering @mattcutts until he responds to me doesn’t hurt ;p #seopub#SEOpub Chat
    @joshbachynski I’ve found that @mattcutts responds easily as long as we don’t rant and ask politely and reciprocate on his blog #seopubJey Pandian
    @dancristo ok, change is evident. i feel hype exceeded the product so far, but hype is probably the point of update announcements. #seopubSiddhartha Naithani
    @SEOPub You can stay ahead of Google by focusing on white hat (duh) and like @jeypandian said, serving the ecosystem. #seopubAndrea Caruso
    RT @SEOpub: RT @joshbachynski: oh, and pestering @mattcutts until he responds to me doesnt hurt ;p #seopubDan Cristo
    @erikleander you are on the right track, its not simply SEO anymore, as SEO impacts everything, we are marketers in our own rights #seopubJey Pandian
    speaking of tools – does anyone here know one that will tell you the SERP of the title tag of a CSV of pages? #seopubjoshua
    RT @jeypandian: or amazon search or zillow search. we have to optimize for internet ecosystems too #seopubDan Cristo
    True that. lol. RT @noeticsound: hype is probably the point of product update announcements. #seopubDan Cristo
    @Clayburn experiments: linking to 301s, to rel canon, to rel next prev, social signals, hidden text, robotting out link paths, etc. #seopubjoshua
    @joshbachynski yes, use screaming frog http://www.screamingfrog.co.uk/seo-spider/ or use http://gsitecrawler.com/ #seopubJey Pandian
    @joshbachynski Can you reword that? Not sure what you mean. #seopubDan Cristo
    Also you have to optimize with the searcher in mind, really understanding how intent plays into the search algorithm. #seopubAndrea Caruso
    @erikleander #seopub gotcha. Is SEO at this point running on autopilot? do you practice it indirectly by building out social & paid space?Paul Skirbe
    Q3: Who do you see as the most innovative SEO of 2012? #SEOpub#SEOpub Chat
    RT @joshbachynski: speaking of tools – does any
    one here know one that will tell you the SERP of the title tag of a CSV of pages? #seopubAndrea Caruso
    @jeypandian Sorry buried in work right now. Perhaps another time for #SEOpub #thanks for the inviteAlan K’necht
    @joshbachynski Maybe the SEO tools add on for Excel? Are you looking for a quick way to pull the SERP for a list of title tags? #seopubAndrea Caruso
    @joshbachynski you could also use a scraper built on Google Docs using import XML – http://bit.ly/jt7cx4 hella easy to pick up #seopubJey Pandian
    @aknecht np another time, thanks for the heads up :) #seopubJey Pandian
    I think most on-page SEO can be run on autopilot with proper cms @paulskirbe Is SEO at this point running on autopilot? #seopubDan Cristo
    I worry (i’m naturally paranoid) that G will change their results page and limit organic results… #seopubErik Leander
    RT @erikleander: I worry (i’m naturally paranoid) that G will change their results page and limit organic results… #seopubPaul Skirbe
    wouldn’t say autopilot, but doing a bit less. I just think we r coming full circle. i want to BE the expert in my space #seopubErik Leander
    @erikleander already happening with the mega site links 7 results in some instances #seopub #seopubPaul Delaney
    My vote is for @dohertyjf RT @SEOpub: Q3: Who do you see as the most innovative SEO of 2012? #seopubDan Cristo
    @SEOpub Other than myself? (j/k). I’m drawing a blank, but possibly @randfish since @seomoz wisely acquired @followerwonk #seopubAndrea Caruso
    i want to scrape googl results for the position of page’s title tags fed into the scrape by csv export of backlink pages for del #seopubjoshua
    @DelaneyPaul Just a matter of time #seopubDan Cristo
    @erikleander #seopub we’ve seen 7 listings and fewer on SERPs. But you’re talking smore sweeping changes. Any links you can share?Paul Skirbe
    RT @Clayburn: Gotta go with @iPullRank. Q3: Who do you see as the most innovative SEO of 2012? #seopubDan Cristo
    @johncooper Who do you see as the most innovative SEO of 2012? #SEOpubMatt Ryan Hill
    I haven’t seen it in my space…..yet #seopubErik Leander
    RT @DelaneyPaul: @erikleander already happening with the mega site links 7 results in some instances #seopub #seopub#SEOpub Chat
    I think @randfish is killing it this year! RT @SEOpub: Q3: Who do you see as the most innovative SEO of 2012? #seopubDan Cristo
    @dancristo I gotta say that its the blackhats. Innovative means staying ahead of the game although I’d nominate @portentint ‘s Ian #seopubJey Pandian
    @erikleander already happening :( http://goo.gl/WrWMR #SEOpubNathan Weber
    @erikleander MySpace? Is that a thing? #SEOpubClayburn Griffin
    My pick is #mancsas manchester fraternity :) RT @SEOpub: Q3: Who do you see as the most innovative SEO of 2012? #seopubPaul Delaney
    lol RT @jeypandian: I gotta say that its the blackhats. Innovative means staying ahead of the game #seopubDan Cristo
    RT @SEOpub: Q3: Who do you see as the most innovative SEO of 2012? #SEOpubClayburn Griffin
    @clayburn LOL #seopubErik Leander
    RT @NatePhysics: @erikleander already happening :( http://goo.gl/WrWMR #seopubDan Cristo
    to be a blackhat these days you have to be innovative, that’s for sure… #seopubjoshua
    @dancristo Glad to see I’m not the only big @randfish fan :) #seopubAndrea Caruso
    @jeypandian ty for your suggestions – do you program? lmk if you can scrape google serps #seopubjoshua
    @joshbachynski The problem with black hat is that it’s only innovative for a short period of time, and then it’s penalized. #SEOpubClayburn Griffin
    RT @acarusoonline: @dancristo Glad to see I’m not the only big @randfish fan :) #seopubMatt Ryan Hill
    @joshbachynski but one wonders how people define innovation. is innovation beating the game or making clients happy? #seopubJey Pandian
    @acarusoonline What can I say, @randfish is everywhere these days. Good for him. #seopubDan Cristo
    @jeypandian @dancristo @portentint Not a fan of the blackhat stuff, but I agree with you on @portentint #SEOpubNathan Weber
    @Clayburn they weren’t innovative enough ;p #seopubjoshua
    #SEOPub is trending!Andrea Caruso
    @jeypandian both. one in the same. #seopubjoshua
    Q4: Is there a downside to innovation? #SEOpub#SEOpub Chat
    @joshbachynski I do and that link that I sent shows how to scrape the SERP Titles using Google Docs lmk if you cant find the formula #seopubJey Pandian
    Innovation could be neither or both. RT @jeypandian: is innovation beating the game or making clients happy? #seopubDan Cristo
    Agree with @Clayburn BH is not a long term strategy…unless u r an agency that churns and burns through clients #seopubErik Leander
    RT @DelaneyPaul: My pick is #mancsas manchester fraternity :) RT @SEOpub: Q3: Who do you see as the most innovative SEO of 2012? #seopubDan Bell
    woohoo! RT @acarusoonline: #SEOPub is trending! #seopubDan Cristo
    @NatePhysics probably shouldn’t say this while working @catalystSEM but why is blackhat bad in your opinion? #seopubJey Pandian
    RT @acarusoonline: #SEOPub is trending!#SEOpub Chat
    Q4 – 2 downsides: Difficult to sell and sometimes high-risk #SEOpubDocSheldon
    RT @SEOpub: Q4: Is there a downside to innovation? #SEOpubClayburn Griffin
    @erikleander sir, you know there are BHs who don’t churn and burn through clients ;p #seopubJey Pandian
    75% of innovation ends in failure. That’s 1 downside. RT @SEOpub: Q4: Is there a downside to innovation? #seopubDan Cristo
    RT @erikleander: Agree with @Clayburn BH is not a long term strategy…unless u r an agency that churns and burns through clients #seopubClayburn Griffin
    @joshbachynski @Clayburn just means that black hat is an effective set of tactics when all you need is a short term boost. #seopubSiddhartha Naithani
    Innovation is risky, but with risk comes reward. RT @SEOPub Q4: Is there a downside to innovation? #SEOpubAndrea Caruso
    @jeypandian how about i just pay you to do it? ;p lmk joshbachynski@gmail.com #seopubjoshua
    RT @dancristo: 75% of innovation ends in failure. That’s 1 downside. RT @SEOpub: Q4: Is there a downside to innovation? #seopub#SEOpub Chat
    @jeypandian I know no one that would ever do that! :) #seopubErik Leander
    @noeticsound @joshbachynski Don’t I know it. I recently forced a meme. #SEOpubClayburn Griffin
    RT @erikleander: Agree with @Clayburn BH is not a long term strategy…unless u r an agency that churns and burns through clients #seopubAndrea Caruso
    With long term risk. RT @noeticsound black hat is an effective set of tactics when all you need is a short term boost. #seopubDan Cristo
    Hey y’ll just started reading the #seopub chat. @jeypandian told me about it :) Nice to be here.Eren Mckay
    @noeticsound not necessarily true, many of the BHs that I know have continued to rank by flying below the radar (been up for years) #seopubJey Pandian
    RT @dancristo: 75% of innovation ends in failure. That’s 1 downside. RT @SEOpub: Q4: Is there a downside to innovation? #seopubAndrea Caruso
    @joshbachynski noted :) #seopubJey Pandian
    @dancristo @SEOpub Then you just have to be the 25% that succeeds :) #seopubAndrea Caruso
    @ADiSilvestro, we’ll get you in on this new week for sure! I’ll keep ya in the loop #seopubMatt Ryan Hill
    any pill / casino / car / insurance / affiliate etc. niche you have no choice but to black hat it – just gotta be careful & not lie #seopubjoshua
    @ErenMckay welcome Eren (should I mention the pink?) nah will pass ; – ) #seopubJey Pandian
    @ErenMckay Hey Eren, welcome to the chat :) #seopubDan Cristo
    hey @erenmckay #seopubErik Leander
    This–> @acarusoonline: Innovation
    is risky, but with risk comes reward. #SEOpubClayburn Griffin
    BH is a matter of opinion, spammers are different from BH’s they churn and burn #seopubPaul Delaney
    RT @Clayburn: This–> @acarusoonline: Innovation is risky, but with risk comes reward. #seopubDan Cristo
    @jeypandian not disputing that at all. i’m just saying that black hat makes sense especially if your goal is short term visibility. #seopubSiddhartha Naithani
    Is it true that EVERY client wants innovation from their SEO? #seopubDan Cristo
    Have you ever met a client who DOES NOT want innovation? #seopubDan Cristo
    A4 the worst part of innovation is TIME – it takes time to research and to FAIL and FAIL and then finally succeed (maybe big) #seopubjoshua
    @noeticsound what if I told you that BH can do long term visibility? Would you disagree? xD #seopubJey Pandian
    @dancristo I would say no, Dan. Some want "comfortable/safe" #seopubDocSheldon
    How’d I not know about @SEOpub?! Got to clue me in next time, @dancristo ;) (Thanks for the @Conductor shoutout.) #seopubJen Marie Robustelli
    I do think BH will be around for short term visibility….just think of the holiday shopping season….. #seopubErik Leander
    @ErenMckay Welcome, Eren. And thanks, @jeypandian, for spreading the word. #SEOpubClayburn Griffin
    @DelaneyPaul Very true but more importantly there are many grades of BHs. The most incompetent are the ones we label spammers #seopubJey Pandian
    @dancristo Thanks Dan :) #seopubEren Mckay
    @dancristo #seopub It is NOT true that every client wants innovation. It is true that every client wants RESULTS, some more than others.Paul Skirbe
    Hey Jen, totally forget to send out the note. :( #MyBad #seopubDan Cristo
    clients are contradictions – they want innovative, fast ranking, AND safe ;p #seopubjoshua
    But IMO, sustainable results have to be the order of the day #SEOpubDocSheldon
    @jenastelli I’ll be here every week. ;) #SEOpub#SEOpub Chat
    @dancristo i actually sell my clients on SEO derivation: identify who’s doing it right in the space…and emulate it. #seopubSiddhartha Naithani
    RT @joshbachynski: clients are contradictions – they want innovative, fast ranking, AND safe ;p #seopub True dat!DocSheldon
    @dancristo IMO, many clients don’t understand SEO enough to know when they’re getting innovative SEO. #seopubAndrea Caruso
    @SEOpub #SEOpub. I believe innovation must come from an established need. Innovation just for the sake of innovation is a path to nowhere.Charles Davis
    @jeypandian yes.. I’m a pink hat SEO ~ don’t ya know cute and girlie attracts links? hee hee ;-) #seopubEren Mckay
    RT @noeticsound: i actually sell my clients on SEO derivation: identify whos doing it right in the space…and emulate it. #seopubDan Cristo
    @SEOpub I’m a huge fan of @Searchmetrics #SEOpubNathan Weber
    @noeticsound Interesting. And that is more appealing than innovation? #seopubDan Cristo
    RT @acarusoonline: @dancristo IMO, many clients dont understand SEO enough to know when theyre getting innovative SEO. #seopubErik Leander
    Q5: What is the biggest risk to the SEO industry? #SEOpub#SEOpub Chat
    RT @acarusoonline: @dancristo IMO, many clients dont understand SEO enough to know when theyre getting innovative SEO. #seopubJey Pandian
    @Dasegad I like that thought. #seopubDan Cristo
    seconded RT @NatePhysics: @SEOpub Im a huge fan of @Searchmetrics #seopubPaul Delaney
    @ErenMckay lol. It def helps make stuff go viral. haha #seopubDan Cristo
    RT @SEOpub: Q5: What is the biggest risk to the SEO industry? #seopubDan Cristo
    @SEOpub Q5 google #seopubPaul Delaney
    @ErenMckay So I need to create a female persona? :) might be worth a try! :) #seopubErik Leander
    A5 – biggest risk to seo – someone at google wising up and realizing they need to make us all buy adwords #seopubjoshua
    RT @DocSheldon: Q4 – 2 downsides: Difficult to sell and sometimes high-risk #SEOpub#SEOpub Chat
    RT @ErenMckay: @jeypandian yes.. I’m a pink hat SEO ~ don’t ya know cute and girlie attracts links? hee hee ;-) #seopubNathan Weber
    RT @SEOpub: Q5: What is the biggest risk to the SEO industry? #SEOpubClayburn Griffin
    So true RT @joshbachynski clients are contradictions – they want innovative, fast ranking, AND safe ;p #seopubEren Mckay
    I think Google serving answers instead of links. RT @SEOpub: Q5: What is the biggest risk to the SEO industry? #seopubDan Cristo
    @dancristo and, didn’t mention, a lot respond positively to that. so derivation seems an appealing alternative to innovation. #seopubSiddhartha Naithani
    @dancristo Q5 continues to be spam, IMO (or some SEOs themselves – WAIT! That may be the same) #seopubDocSheldon
    @SEOpub Relying so heavily on Google’s tools #SEOpubNathan Weber
    Google creating vertical products like flight bookings. RT @SEOpub: Q5: What is the biggest risk to the SEO industry? #seopubDan Cristo
    @SEOpub Google Adwords/content network SERP page monopolization #seopubMatt Ryan Hill
    RT @DocSheldon: @dancristo Q5 continues to be spam, IMO (or some SEOs themselves – WAIT! That may be the same) #seopubErik Leander
    @ErenMckay Tell them Innovation comes with 75% failure, and they won’t be so needed. lol #seopubDan Cristo
    RT @SEOpub: Q5: What is the biggest risk to the SEO industry? #SEOpubMatt Ryan Hill
    @SEOpub #SEOpub Google believing that users r only coming from a collective mentality. Individualistic exploration is a key value of enginesCharles Davis
    @dancristo actualyl i agree with you dan, knowledge graph is bad for us #seopubjoshua
    @dancristo A5: Gresham’s Law. The snake oil, the more we have to set expectations http://bit.ly/kkD1Dg #seopubJey Pandian
    Yeah, quite true. Google controls too much. RT @NatePhysics: Relying so heavily on Googles tools <- Biggest risk to SEO industry #seopubDan Cristo
    @SEOpub A5: I’m going to say Artificial Intelligence, but I’m not prepared to explain. I just feel it’s probably right. #SEOpub #AIClayburn Griffin
    @Dasegad what do you mean? How is individualist exploration a key value for SEs? #seopubJey Pandian
    @joshbachynski I think the knowledge graph will fundamentally change SEO more than anything else. #seopubDan Cristo
    New SEO shat on twitter http://tweetchat.com/room/seopub #seopub is the hashtag to watch!David Harry
    New SEO shat on twitter http://tweetchat.com/room/seopub #seopub is the hashtag to watch!Terry Van Horne
    RT @NatePhysics: @SEOpub Relying so heavily on Googles tools.>>> I know a lot of SEO’s that have moved away from their tools #seopubErik Leander
    According to @mattcutts, Penguin: http://goo.gl/PvYnq RT @SEOpub: Q5: What is the biggest risk to the SEO industry? #seopubAndrea Caruso
    @Clayburn AI is a concern but I feel competent SEOs can stay ahead o. It’s more the events that happen outside our control #seopubJey Pandian
    @Clayburn q5 serious this time :) penguin updates that are going to be jarring & jolting says cutts #seopubPaul Delaney
    I also think Siri may will be a major threat to SEO. #seopubDan Cristo
    @Clayburn @SEOpub AI as in the semantic web? or sentient machines? #seopubSiddhartha Naithani
    @SEOdojo Thanks for the RT and the word spread Sifu & T #seopubJey Pandian
    A4 – The only downside to innovation occurs from those who fear it and therefore stand in the way. #seopubRutterNetworkingTech
    RT @acarusoonline: According to @mattcutts, Penguin: http://goo.gl/PvYnq Q5: What is the biggest risk to the SEO industry? #seopubDan Cristo
    @DelaneyPaul Penguin is not a problem if you serve the users. How often do we cite SEO recs and focus on gaming versus usability? #seopubJe
    y Pandian
    @jeypandian @Dasegad what is "individualist exploration"? I’d google it, but I’m tweeting! #seopubMatt Ryan Hill
    @dancristo re: siri – yes so far it is using google to search, when it doesnt it will be like designing for FF and IE for SEOs !! #seopubjoshua
    @dancristo @joshbachynski Why do you think that? As it stands now, I don’t think it changes anything. If it evolves, maybe. #SEOpubNathan Weber
    @RutterNet There is some truth to that #seopubDan Cristo
    It IS trending! That’s awesome. RT@acarusoonline #SEOPub is trending!Elena Alioshina
    @dancristo what makes you think Siri is a threat to SEO? #seopubEren Mckay
    @DelaneyPaul What do you think can be done to prepare for Penguin 2.0? #seopubDan Cristo
    @jeypandian #SEOpub mostly referring to the "everything must be social" idea that SEs seem to be obsessed with. I think that many searchersCharles Davis
    RT @SEOpub: Time to kick off #SEOpub. Today’s topic: Innovation and SEO. First, intros! Tell us a little about who you are.RutterNetworkingTech
    @ErenMckay @dancristo yeah how is Siri a threat? There’s something called Voice Search SEO now xD #seopubJey Pandian
    @jeypandian #SEOpub use search engines with an intent to discover and explore answers and information for themselves. I don’t always wantCharles Davis
    RT @elenalsh: It IS trending! That’s awesome. RT@acarusoonline #SEOPub is trending!#SEOpub Chat
    @jeypandian @DelaneyPaul Penguin is not a problem if you serve the users? please explain further #seopubEren Mckay
    @NatePhysics @ErenMckay siri = different search engine / rules. Know graph = extreme anti-spam measures and pay for data accuracy #seopubjoshua
    Also, the confusion of social optimization vs SEO, and the lack of understanding of how the two can interact is a possible issue. #SEOpubAndrea Caruso
    @jeypandian #SEOpub don’t always want other to tell me what to think. Many times I want to be the trend setter not the trend follower.Charles Davis
    @dancristo keep checking the link profile for potential harmful links whilst building good quality links from quality content #seopubPaul Delaney
    I think Google is well understood. Siri is not. RT @ErenMckay: what makes you think Siri is a threat to SEO? #seopubDan Cristo
    @ErenMckay I feel that as long as you build for the users, proper HTML, good technical architecture + marketing no link manipulation #seopubJey Pandian
    @elenalsh Woohoo! #seopubDan Cristo
    Q6: What will blackhat SEO look like in a Google Glass world? #SEOpub#SEOpub Chat
    @noeticsound Sentient machines! We’ll all be out of a job. #SEOpubClayburn Griffin
    @ErenMckay depends on "how" users are served? ;p – tall order? disagree? #seopubJey Pandian
    @acarusoonline Yeah, also a possible opportunity #seopubDan Cristo
    RT @SEOpub: Q6: What will blackhat SEO look like in a Google Glass world? #seopubDan Cristo
    @dancristo @ErenMckay So, it’s a threat because SEOs don’t understand how to manipulate it? #SEOpubClayburn Griffin
    @erikleander yes create a HAWT female persona ;-). #seopubEren Mckay
    @ErenMckay i think links will still be a big algo signal for a while yet so results will still be affected by link campaigns #seopubPaul Delaney
    @SEOpub what’s Google Glass? Haven’t done much reading on it. #seopubJey Pandian
    Panda 2.0 protection -> RT @jeypandian: Build for the users, proper HTML, good technical architecture + no link manipulation #seopubDan Cristo
    @Clayburn indeed, and the threat goes well beyond #SEO! :D paid search folks also beware…and humans. #seopubSiddhartha Naithani
    @dancristo @ErenMckay #seopub just to riff off of the Siri risk, consider if Quora integrates into Siri. http://techcrunch.com/2011/10/16/siriquora-and-the-future-of-search/Paul Skirbe
    @joshbachynski @NatePhysics oh cool.. Will have to look into Siri further. #seopubEren Mckay
    @DelaneyPaul @erenmckay I agree too but I feel that it’s becoming harder to influence . Especially if links are changed postlaunch #seopubJey Pandian
    RT @SEOpub: Q6: What will blackhat SEO look like in a Google Glass world? #SEOpubClayburn Griffin
    @Dasegad @jeypandian Whoops tagged that with pubcon instead of #SEOpub. #FreudianSlipCharles Davis
    A6 – One can only imagine. Literally limitless possibilities. #seopubRutterNetworkingTech
    A6 – google glass no change seo – mobile and voice search might change seo ,as we have said #seopubjoshua
    i don’t think links are going anywhere….just G’s way of determining if they’re BS or not #seopubErik Leander
    @jeypandian @SEOpub https://plus.google.com/111626127367496192147/posts #seopubAndrea Caruso
    Hacking glasses to manipulate results. RT @SEOpub: Q6: What will blackhat SEO look like in a Google Glass world? #seopubDan Cristo
    @Dasegad lol. nice. #seopubDan Cristo
    @dancristo @SEOpub like this: http://www.comedycentral.com/video-clips/az3sy8/chappelle-s-show-if-the-internet-was-a-real-place #seopubSiddhartha Naithani
    @acarusoonline thank you, taking a look now #seopubJey Pandian
    RT @DelaneyPaul: i think links will still be a big algo signal for a while yet so results will still be affected by link campaigns #seopubDan Cristo
    I will eat my words if I’m wrong, but I don’t see Google Glass really taking off. I wouldn’t wear those glasses everywhere. #SEOPubAndrea Caruso
    it would be the shit that settles at the bottom of the glass RT @SEOpub: Q6: What will blackhat SEO look like…Google Glass world? #seopubDavid Harry
    it would be the shit that settles at the bottom of the glass RT @SEOpub: Q6: What will blackhat SEO look like…Google Glass world? #seopubTerry Van Horne
    @noeticsound You and I should stand on a street corner with End of the World signs. #AI #SEOpub #robopocalypseClayburn Griffin
    Too many people follow information they haven’t tested themselves. This leads to misinformation in our industry. #SEOPubTyler Cook
    @joshbachynski You don’t think Google glass will change SEO? #seopubDan Cristo
    @terryvanhorne ah haha #seopubDan Cristo
    @acarusoonline you are right -google needs sexy and google glasses are not sexy looking #seopubjoshua
    @paulskirbe great link on quora and siri – thanks for sharing Paul #seopub http://techcrunch.com/2011/10/16/siriquora-and-the-future-of-search/Eren Mckay
    RT @SEOdojo: it would be the shit that settles at the bottom of the glass Q6: What will blackhat SEO look like…Google Glass world? #seopubPaul Delaney
    RT @SEOdojo: it would be the *** that settles at the bottom of the glass RT @SEOpub What will BH SEO look like…Google Glass world? #seopubJey Pandian
    @noeticsound @dancristo @SEOpub hahaha Yes!! #seopubMatt Ryan Hill
    #TRUTH -> RT @TylerCookSEM: Too many people follow information they havent tested themselves leading to misinformation. #seopubDan Cristo
    I’d wear them :) RT @joshbachynski: @acarusoonline -google needs sexy and google glasses are not #seopubDan Cristo
    RT @joshbachynski: @acarusoonline you are right -google needs sexy and google glasses are not sexy looking #seopubAndrea Caruso
    @terryvanhorne hey terry i want to do a search geek speak podcast with you guys so i can swear about seo too!! lol ;p #seopubjoshua
    @dancristo ok… Then of course the next step would be to start experimenting to see what makes Siri tick so to speak #seopubEren Mckay
    Agree 100% with you Paul. RT @DelaneyPaul A5 #Google #seopubRutterNetworkingTech
    @jeypandian very politically correct with your *** :) #seopubErik Leander
    RT @TylerCookSEM: Too many people follow information they haven’t tested themselves. This leads to misinformation in our industry. #SEOPubNathan Weber
    A6: I’m curi
    ous how you might hack the reality that Google Glass interacts with. Graffiti could hijack your "browser", aka you. #SEOpubClayburn Griffin
    @erikleander I believe you’re missing a * at the end there :) #seopubDan Cristo
    @dancristo re: google glass – just a mobile phone you wear on your face right? i dont see how other than what was already said #seopubjoshua
    @Clayburn I don’t think it’s a threat I was just aksing why others think it’s a threat #seopubEren Mckay
    @ErenMckay @dancristo In addition, it’d be a good idea to read Siri patents to understand the results of the tests xD #seopubJey Pandian
    Thanks everyone for the discussion. Let’s open it up to general Q&A. Got a question? Ask! #SEOpub#SEOpub Chat
    @dancristo @joshbachynski @acarusoonline #seopub Charlie Rose and Sebastian on Google glass: http://www.youtube.com/watch?v=FzpCcJ8sXikPaul Skirbe
    @SEOpub #SEOpub , I think spam is going to become more about speed of information delivery than buying links. Lots of fast useless info.Charles Davis
    RT @SEOpub: Thanks everyone for the discussion. Lets open it up to general Q&A. Got a question? Ask! #seopubDan Cristo
    @paulskirbe thx #seopubjoshua
    Does Google have too much control over SEOs? #seopubDan Cristo
    RT @dancristo: I’d wear them :) RT @joshbachynski: @acarusoonline -google needs sexy and google glasses are not #seopubAndrea Caruso
    @Clayburn #seopub. If the future of Search is Google Glass, then I’m investing in Yelp!Paul Skirbe
    @jeypandian I’ll let you read the patents on Siri and just send me the summary and actionable steps ;-) #seopubEren Mckay
    I gotta bounce folks, got a client meeting, thanks to all the @seodojo folks who could attend as well as everyone else :) #seopubJey Pandian
    RT @SEOpub: Thanks everyone for the discussion. Let’s open it up to general Q&A. Got a question? Ask! #SEOpubMatt Ryan Hill
    RT @dancristo: Does Google have too much control over SEOs? #seopub#SEOpub Chat
    @ErenMckay ah ha. Smart women. #seopubDan Cristo
    @acarusoonline Ha! I would love a pair of those glasses. I always use my #iphone as gps for walking #geographicallychallenged #SEOPubElena Alioshina
    @dancristo Google has too much control over SEO’s running poor SEO campaigns. That’s ok with me. #SEO #seopubMatt Cullen
    Why is that? RT @paulskirbe: @Clayburn #seopub. If the future of Search is Google Glass, then Im investing in Yelp! #seopubDan Cristo
    @jeypandian thx dude, be sure to email me :-) #seopubjoshua
    @ErenMckay I’ll take you up on that one if you send me a list of links with all Siri patents :) #seopubJey Pandian
    Some would say "not enough" RT @MattCullenSEM: Google has too much control over SEOs running poor SEO campaigns. Thats ok with me. #seopubDan Cristo
    Only if the SEO isn’t innovative enough :) RT @dancristo Does Google have too much control over SEOs? #seopubAndrea Caruso
    has anyone seen data on Siri? Searches per month using Siri vs traditional browser search? #seopubErik Leander
    RT @MattCullenSEM: @dancristo Google has too much control over SEO’s running poor SEO campaigns. That’s ok with me. #SEO #seopubAndrea Caruso
    @joshbachynski will do #seopubJey Pandian
    http://google.com/patents RT @jeypandian: @ErenMckay Ill take you up on that one if you send me a list of Siri patents :) #seopubDan Cristo
    @elenalsh Ahh good call :) I use my #android for the same thing. #SEOPubAndrea Caruso
    Nope. All secrets RT @erikleander: has anyone seen data on Siri? Searches per month using Siri vs traditional browser search? #seopubDan Cristo
    @jeypandian thanks for the invite…let me know when this happens again #seopubErik Leander
    @dancristo hee hee.. hey reading patents is about as fun as going to the dentist so I’ll just let @jeypandian read them~ lol #seopubEren Mckay
    Do the PRwebs and Business Wires of the world still hold any real value? #SEOpubJosh Kruk
    IMO google does have too much control over us – way too much organic money at stake being controlled by webspam team #seopubjoshua
    Question for all……if u have the 4S…are u using Siri more then traditional? #seopubErik Leander
    @dancristo @erikleander Not per month, but Siri seems to be less accurate http://www.macrumors.com/2012/06/29/siri-shows-increasing-promise-but-accuracy-falls-short-of-google-text-searches/ #seopubAndrea Caruso
    They do, blogs blindly use them. RT @j_kruk: Do the PRwebs and Business Wires of the world still hold any real value? #seopubDan Cristo
    RT @j_kruk: Do the PRwebs and Business Wires of the world still hold any real value? #SEOpub#SEOpub Chat
    @jeypandian you making me work more? hmmmm #seopubEren Mckay
    Def not more. Maybe with IOS6 RT @erikleander: if u have the 4S…are u using Siri more then traditional? #seopubDan Cristo
    Thanks everyone for joining! Please follow us if you haven’t and tune in next week. #SEOpub#SEOpub Chat
    @j_kruk I’d say for properly optimized press releases, PRWeb is still valuable. #SEOPubAndrea Caruso
    @erikleander i think they still have some value, use PR wires for reach #seopubPaul Delaney
    @ErenMckay Some patents are interesting, but most are 90% legal crap #seopubDan Cristo
    RT @SEOpub: Thanks everyone for joining! Please follow us if you havent and tune in next week. #seopubDan Cristo
    Feel free to stick around and chat a bit. My milkshake isn’t finished yet. #SEOpub#SEOpub Chat
    @SEOpub thx for hosting :-) #seopubjoshua
    Awesome #SEOpub chat today. Thanks to everyone who joined us. Next week, same day, same time. Follow @SEOpub #seopubDan Cristo
    @j_kruk O ya. brands with new product releases/press releases shud always be leveraging these tools w/ links embedded within content #seopubMatt Ryan Hill
    RT @dancristo: Awesome #SEOpub chat today. Thanks to everyone who joined us. Next week, same day, same time. Follow @SEOpub #seopubPaul Delaney
    so how are those potbelly milkshakes? #seopubSiddhartha Naithani
    @erikleander I’m not an Apple guy. I’ll wait around for an Android answer to Siri, and then will probably not use it. #SEOpubClayburn Griffin
    Hi @SEOpub and hullo all SEOs! #SEOPubGeorge Eastmead
    Thanks for the responses #seopub. Very helpful stuff. Will be back!Josh Kruk
    @noeticsound Delicious #seopubDan Cristo
    @DelaneyPaul @erikleander Exactly, just don’t abuse PRWeb. In light of Penguin, it’s good to keep a diverse link profile. #SEOPubAndrea Caruso
    @GEastmead Hey dude, you just missed the chat. #seopubDan Cristo
    We’ll post the transcript on http://seopubchat.com later today #seopubDan Cristo
    @j_kruk Thanks for joining the pub. We’ll see you next week, same time. #seopubDan Cristo
    Didn’t get to catch quite as much of #seopub as I would have liked, but will be checking it out further next time for sure! @SEOpubRutterNetworkingTech
    @seopub @dancristo @clayburn Thanks for the chat guys! This was great. #SEOPubAndrea Caruso
    @dancristo precisely why I don’t like reading them. When I want to understand patents I read @theGypsy ‘s & @bill_slawski ‘s blogs #seopubEren Mckay
    @dancristo do you think Google’s results today are as good as they were a few yrs ago? #seopubAndrés Hernández
    They are much better in general RT @abx_: do you think Googles results today are as good as they were a few yrs ago? #seopubDan Cristo
    RT @dancristo: We’ll post the transcript on http://seopubchat.com later today #seopubEren Mckay
    Thanks so much. RT @acarusoonline: @seopub @dancristo @clayburn Thanks for the chat guys! This was great. #seopubDan Cristo
    @RutterNet Awesome. We’ll be here every week. Thanks for dropping by. #seopubDan Cristo

    @noeticsound awesome! thanks for asking. get in on them next week buddy. #seopubMatt Ryan Hill

    @abx_ Although I think new tools like Wolfgram Alpha, and even Twitter/FB have better answers to some queries #seopubDan Cristo
    RT @dancristo: They are much better in general RT @abx_: do you think Googles results today are as good as they were a few yrs ago? #seopubAndrea Caruso
    Thanks for the pub guys, it was great! I’m out for the night. #seopubTyler Cook
    @TylerCookSEM Thanks, Tyler. Great seeing you today. Will catch you next week. #seopubDan Cristo
    So what’s on tap in the #seopub tonight?TechWhisper
    @techwhisper Hey we just wrapped up todays chat. Was a solid convo on innovation in SEO. Transcript will be on http://seopubchat.com #seopubDan Cristo
    @dancristo perhaps with this growing subset of questions that are better answered outside google, SEO may need to evolve? #seopubAndrés Hernández
    @abx_ Without doubt. Google makes a chance once every 17.5 hrs. SEO changes once a month. lol #seopubDan Cristo
    RT @RutterNet: A4 – The only downside to innovation occurs from those who fear it and therefore stand in the way. #seopubCandace
    This is what’s cool #SEOpubCaleb Wright